assarzadegan@iut.ac.ir Office Department of Industrial and Systems Engineering, Isfahan University of Technology, Isfahan 84156-83111, Iran Phone +98 313 3915521 Fax +98 313 3915526 Positions Assistant Professor of Department of Industrial and Systems Engineering Research Interests Game Theory Quantitative Marketing Digital Supply Chain Retailing and Store Brands More ArticlesJournal Papers Title DOI type A stackelberg differential game theoretic approach for analyzing coordination strategies in a supply chain with retailer's premium store brand # Journal A game theoretic approach for analyzing the competition between national and store brands by considering store loyalty # Journal An evolutionary game theoretic model for analyzing retailers' behavior when introducing economy and premium private labels # Journal A game theoretic approach for pricing under a return policy and a money back guarantee in a closed loop supply chain # Journal Minimizing sum of the due date assignment costs maximum tardiness and distribution costs in a supply chain scheduling problem # Journal