assarzadegan@iut.ac.ir Office Department of Industrial and Systems Engineering, Isfahan University of Technology, Isfahan 84156-83111, Iran Phone +98 313 3915521 Fax +98 313 3915526 Positions Assistant Professor of Department of Industrial and Systems Engineering Research Interests Game Theory Quantitative Marketing Digital Supply Chain Retailing and Store Brands type: Journal Title DOI type A stackelberg differential game theoretic approach for analyzing coordination strategies in a supply chain with retailer's premium store brand # Journal A game theoretic approach for analyzing the competition between national and store brands by considering store loyalty # Journal An evolutionary game theoretic model for analyzing retailers' behavior when introducing economy and premium private labels # Journal A game theoretic approach for pricing under a return policy and a money back guarantee in a closed loop supply chain # Journal Minimizing sum of the due date assignment costs maximum tardiness and distribution costs in a supply chain scheduling problem # Journal