Dr.Parisa Assarzadegan assarzadegan@iut.ac.ir Office Department of Industrial and Systems Engineering, Isfahan University of Technology, Isfahan 84156-83111, Iran Phone +98 313 3915521 Fax +98 313 3915526 Positions Assistant Professor of Department of Industrial and Systems Engineering Research Interests Game Theory Quantitative Marketing Digital Supply Chain Retailing and Store Brands Dr.Parisa Assarzadegan type: Journal Title Conference / Journal Date Using blockchain or not? An evolutionary game theoretic model to address trust, reputation, and pricing in gig economy platforms TRANSPORTATION RESEARCH PART E-LOGISTICS AND TRANSPORTATION REVIEW 2026-05 A Review of key factors influencing consumer choices towards store brands International Review of Retail Distribution and Consumer Research 2025-06 A stackelberg differential game theoretic approach for analyzing coordination strategies in a supply chain with retailer's premium store brand 2023-05 A game theoretic approach for analyzing the competition between national and store brands by considering store loyalty 2021-01 An evolutionary game theoretic model for analyzing retailers' behavior when introducing economy and premium private labels 2020-08 A game theoretic approach for pricing under a return policy and a money back guarantee in a closed loop supply chain 2020-03 Minimizing sum of the due date assignment costs maximum tardiness and distribution costs in a supply chain scheduling problem 2016-10